The Retailer Web Performance Report Card: L.L.Bean, Toys"R"Us and Avon
Toys"R"Us, however, was the laggard in response time at 15.57 seconds. The site displays lots of products, lots of ads and lots of layers that take additional time to load. Contrast that with Avon, which was at the top of our list for response among the top 50 last week at 1.27 seconds. The beauty company makes entry into its online shopping experience really simple for visitors. The site is a "postcard" of sorts — what we'd call "starter pages" that are very light on content with a basic menu to navigate — with three main tabs: sell Avon, shop online and find a representative. No ads, no pop-ups, no extras of any kind. The retailer was also at the top of the list for site availability at a perfect 100 percent. Stating the obvious, but when you keep it simple, there's less to go wrong.