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Paula Balzer
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Apps
Retailers and third-party developers are now creating mobile apps for an uncomplicated shopping experience. Fifty percent of mobile users search their devices for retail information. Needless to say, apps are a new and engaging way for retailers to communicate with their customers. Apps that are interactive tend to be the most useful, with the ability to pay instantly being one of the best and most efficient functions. Some applications that have been successful in the past include:
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Paula Balzer
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