Optimize Email Marketing
Email marketing is still the top promotional vehicle of choice for retailers during the holiday season. Here are a few reminders to ensure email success and effectiveness:
- Increase open and clickthrough rates: Use strong and convincing copy to intrigue subscribers to open your emails, then clearly display the offer or subject with a powerful call to action.
- ROI maximization: Optimize your email marketing ROI by using mobile optimized or responsive graphics and a quick path to checkout from the email clickthrough.
- Learn from last year: Review last year's email campaign performance to see what worked, what didn't and what to include in this year's campaign.
Even though the start of the shopping season is officially upon us, it's not too late to fine-tune your site to keep consumers buying from you, not the competition. Is your e-commerce site optimized for the holiday rush? Tell us in the comments section below.
Cheryl Amaya is a client advocate at WebLinc, an e-commerce platform and services provider.
Last-Minute Holiday Tips to Ensure E-Commerce Success
Optimize Email Marketing
Email marketing is still the top promotional vehicle of choice for retailers during the holiday season. Here are a few reminders to ensure email success and effectiveness:
Even though the start of the shopping season is officially upon us, it's not too late to fine-tune your site to keep consumers buying from you, not the competition. Is your e-commerce site optimized for the holiday rush? Tell us in the comments section below.
Cheryl Amaya is a client advocate at WebLinc, an e-commerce platform and services provider.