Is There a Better Holistic Approach to Justifying Marketing Spend?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Retailers' ultimate goal, like that of any other business, is to make money. They need to sustain some type of brand awareness through advertising and marketing, and distinguish themselves from their competitors — by price, service, technology, assortment or any combination of those.
A mixture of brick-and-mortar, online and catalog is the foundation for most retail businesses. Retailers should be looking at their businesses more holistically. How should budget and capital expense be allocated? How does each department’s marketing strategy impact the others'? What works best for the company overall?
0 Comments
View Comments
- People:
- Danielle Savin
- Places:
- Las Vegas
Danielle Savin
Author's page
Related Content
Comments