By
Scott Grimes
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Offers are presented to consumers as “rewards” each time they visit their bank accounts, and are displayed directly beneath relevant transactions. Consumers simply click the reward to view and activate it to their prepaid debit or credit card. The reward is automatically redeemed the next time the card is used to make a purchase that meets the offer’s conditions. Because transaction marketing measures both online and in-store results, and the data is available within days of a purchase, retailers can easily adjust the placement of incentives to maximize results — a level of efficiency not available with any other marketing vehicle.
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