Inspire Customers to Think Multichannel

Here are five ideas on how to be effective at cross-channel marketing.

1. Synchronize your catalog and e-mail communications. This is easiest to accomplish with your house list. One effective tactic is to use e-mail to pre-announce your catalog. Be sure to feature the cover of the catalog in your e-mail. This provides a visual cue to recipients and may help your mailing stand out in a cluttered mailbox.