In Search of Spin-off Opportunities
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line extension or spin-off," Batrouney suggested to attendees at the
CatalogTech Conference held March 12-14 in New York City. "Don't fight the
numbers!" he says.
Included in Batrouney's advice for those seeking spin-off or
start-up opportunities:
1. Stay very close to the customer and his or her wants.
2. "It's the merchandise, stupid!" In other words, be sure you have
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