Branding: The Multichannel Shopper
Although these campaigns may be wildly successful, as consumers we experienced a disconnect. The e-mails for the most part maintain the unmistakable D&D feel, but there’s more to a brand than fonts and a color palette.
Multichannel Synergy: The catalog cross-promotes the company’s other channels by featuring the Web address and phone number on virtually every spread. Unfortunately, the store locations, a paragraph titled “The Store Experience,” and all customer service information are buried on pg. 32.