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Also determine which categories represent the greatest percentage of units sold relative to the percentage of the overall offering they represent. And again, how about versus the overall space percentage they represent?
Next, discern which categories have the greatest percentage of winners, products that exceed the established requirement for profitability. Can you grow those categories or reposition them? Should certain categories be spun off for smaller targeted mailings or prospecting efforts?
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- Companies:
- J. Schmid & Assoc.
Steve Trollinger
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