5 Steps to a Better Fraud Prevention System
By
Noam Inbar
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1. Make fraud prevention a part of your business strategy. The beginning of the year is a great time to set goals and work out how to get there; fraud prevention needs to be part of this conversation. Too often, companies sideline fraud as a single issue that can be dealt with by limiting the number of chargebacks received. Yet fraud prevention policies impact everything else in a business. For example, no retailer should spend money marketing a site to consumers in a foreign country if its fraud system is going to reject these new customers because their buying patterns don't match the ones with which the system is familiar.
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