By
George Mollo
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Item Planning and Buying
Once you’ve completed the analysis for all the editions/catalogs mailed within that horizon/season — and that, in turn, has been drilled down to the respective item level — you will have developed a picture of specific items and their “flow” of demand.
In other words, you’ll see which items are planned for multiple consecutive catalogs and which items are being planned for only one or two catalog appearances.
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- Companies:
- GJM Associates Inc.
George Mollo
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