How One Mailer Switched to E-Mail and Thrived
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Jodi Baier
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In the end, MFA saw great results. Former catalog and Web customers placed more online orders, and multidepartment newsletters experienced their highest clickthrough rates ever.
“Of course we were thrilled with the high match rates we experienced, but we were even more excited when we started seeing a return on our investment,” Bragalone said. “E-mail appending is a no-brainer if done right — it’s an easy and inexpensive way to grow your customer e-mail list fast.”
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- Companies:
- FreshAddress
- Museum of Fine Arts, Boston
- Places:
- Boston
- New Orleans
Jodi Baier
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