How Much? Survey Examines Preferred Product Pricing Strategies
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* 53 percent of respondents said their pricing is set by the buyer, followed by pricing being a separate function within merchandising (29 percent); and
* 42 percent said competitive pricing is the primary basis for setting or changing prices, followed by markup cost (37 percent), manufacturers’ suggested retail price (11 percent), “optimized” pricing based on elasticity analyses (5 percent), segment specific pricing based on “marketbasket” analyses and demographics (3 percent), vendor-supported deal pricing (1 percent), and to implement product bundling and/or multiples pricing (1 percent).
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