How to Develop a Profitable Merchandise Mix
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If 70 percent of a category is profitable, then growing that category and its space allocation is, of course, a good idea and more pages may be warranted.
Two other metrics to study include the overall sales per page and contribution per page. If your P/L shows that advertising expenses represent 20 percent of sales, use this figure to calculate the required page revenue.
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- People:
- Gina Valentino
- J. Schmid
- Places:
- Mission, KS.
- Shawnee
Gina Valentino
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