How Companies Can Engage With Email Marketing

A sense of conversation can be created by sending progressive emails that lead naturally on from each other. This is also true of triggered emails, which are sent based on a customer's interactions — e.g., responding to an offer, making a purchase, viewing a specific piece of content, etc. You can also make use of behaviors and purchase histories. The aforementioned vet example could send a reminder email shortly before its customers’ pets are due for their booster shots.