Strategy: Find the Right Lists
How to best focus your list rental efforts
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Also, when renting lists, avoid customers who responded to search and affiliate programs rather than buying from a catalog mailing.
Start-up catalogers have difficulty obtaining direct response lists because they don’t have a housefile to exchange with other list owners. Business mailers also have difficulty renting and/or exchanging direct response lists with other business list owners. Most are reluctant to share their names with others.
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