Turmoil, Deals and Sociability
3 predictions and 3 tips for the upcoming 2011 holiday season
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Bill Tancer
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Prediction No. 3: Increased social influence on retail. Look for group buying, niche flash sites and social traffic to continue to grow as important acquisition channels for online retailers this holiday season. When we look at last year's holiday season, visits to flash-sale site veterans such as Woot!, Ideeli and Gilt Groupe continued to grow. The category has also seen an influx of newcomers (e.g., One Kings Lane) appear on the scene. These newcomers establish the viability of flash sales dedicated to specific subcategories of products. In One Kings Lane's case, for example, home décor and furnishing.
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Bill Tancer
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