Lessons Retailers Can Take From the 2014 Holiday Shopping Season
Online retailers also have much room to improve, and we have to make significant advances if we want to stay competitive. Consumers expect better service, faster deliveries, personalized promotions and micro-targeted marketing. There's growing momentum for e-commerce and retail in general, and we can expect an unprecedented level of innovation and optimization this year, especially when it comes to mobile shopping.
Deepak Agarwal is the CEO of NoMoreRack.com, a multicategory online retailer.