Get Your E-Commerce Site Ready for the Holidays With Online Monitoring
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Robert Treat
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Don't stop there, however. Everyone in your company should be asking themselves the following: What analytics could I use to make better informed decisions? For example, do you know if your increased traffic is due to new or existing users? If you're monitoring new user sign-ups, this will start to give you some insight. If you're transacting e-commerce, you should also be tracking revenue-related numbers. Those types of monitors are more business focused, but they're critical to everyone at your company. Etsy, "the world's handmade marketplace," believes they're important enough to project these types of metrics right out in public.
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Robert Treat
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