Digital Signage: How Digital Signage Can Make Brands Memorable
For this
medium
to work,
it must be
interactive
and leave
an emotional
connection with
viewers
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Augmented reality (AR) technology blurs the line between the virtual world and the real world by integrating real-time, interactive 3-D graphics into a live video stream. AR effectively turns viewers from passive spectators to engaged participants, enabling individuals to manipulate a world that only appears "real."
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