Digital Signage: How Digital Signage Can Make Brands Memorable
For this
medium
to work,
it must be
interactive
and leave
an emotional
connection with
viewers
Regrettably, when stripped of the glitz and the novelty, today's digital signage isn't all that far removed from yesterday's static billboards. Youthful as this new medium is, digital signage hasn't come close to achieving its full potential, and it's not yet serving the advertising community or consumers.
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