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Paul Miller
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This trend was hardly widespread. Although they offered considerable postage savings, slim jims hindered response. They still can negatively affect response today even though many consumers have become pretty familiar with the size. Although a change in postal regulations may soon make slim jims impractical, if not obsolete, over the years they’ve provided a more affordable outlet for certain types of multichannel merchants, particularly those who sell lower-end goods.
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Paul Miller
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