Environmental Report Exposes Direct Marketers
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* 100 billion pieces of direct mail are delivered in the U.S. each year, which equates to 848 pieces per household;
* 48.6 percent of the carbon footprint of direct mail is traced back to forest carbon balance, followed by paper production (20.8 percent), landfill emissions (14.2 percent), black carbon (10.9 percent), printing (3.8 percent), forest harvest and transport (1.4 percent), and distribution (1.3 percent);
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