Entering the Era of Social Sign-On and the Open Graph
For example, let's say Jane Doe has "socially signed-on" to Macy's. The day before on Facebook she posted the following: "had an awful commute to work today … my hair froze!" In the past Jane has bought earrings from Macy's — nothing related to frozen hair. But now the savvy marketers at Macy's can see her Facebook post, enabling them to send her a targeted email suggesting a hairdryer or a new hat.
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Meredith Cunningham
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