E-mail Marketing: Three Keys to Getting Your E-mails Opened and Read

By Reggie Brady

3. Yes, you’ve heard it before, but subject lines are important. They are the Number 2 factor in getting your e-mails opened. And the difference in subsequent sales can be tremendous.

Reggie Brady is president of Norwalk, Conn.-based Reggie Brady Marketing Solutions, an e-mail marketing consulting firm. You can reach her at reginabrady@worldnet.att.net .

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.