The New Back End
Football Fanatics previously used several carriers to directly handle all of its inbound freight shipments from vendors and had limited visibility to incoming orders.
The company was fielding numerous calls from vendors on how to best route its shipments. Carrier costs were rising, and Football Fanatics wanted to enhance service to its customers. It sought a transportation solution to ensure top customer service, manage routing requests and come at cost-effective rates.
Cost Reduction in Freight
With the help of a transportation provider that focuses on the direct marketing industry, Football Fanatics identified and selected high-service, cost-effective national and regional carriers.
Leveraging the volume generated by a consortium of participating companies, the provider obtained aggressive LTL (less than truckload) rates for it, resulting in a significant freight cost reduction.
Nicholas C. Isasi is the director of business development for DM Transportation Management, an inbound freight management firm. You can reach him at (407) 517-4673 or firstname.lastname@example.org.