E-Catalog-Web Traffic, Drivers Needed (307 words)
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According to Ken Neibaur, vice president of marketing for AltaVista, unusual prize experiences tend to attract attention in the highly competitive portal world.
"We wanted to align the prizes with our brand identity, i.e. smart, celebrating the interactive pursuit of knowledge," says Neibaur.
AltaVista also created an online rewards catalog where members can redeem points for products, convert them to frequent flyer miles or even donate them to charity. Netcentives, an e-promotions company, provided the rewards-redemption catalog and fulfillment.
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Melissa Sepos
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