DRTV and Radio: Think Outside the Book, Part II
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Dave Smith
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Additional Considerations: Another benefit for catalogers moving into the DRTV market is that the infrastructure already exists to handle much of the various back-end expenses (e.g., inbound call centers, product fulfillment and credit card processing).
While venturing into DRTV isn’t cheap, it can be a very profitable media channel for catalogers. It can potentially move your brand and business to the next level. Just remember: As with all new media channels, be sure to work with experienced production and media experts who can help guide you through the process.
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