Could Your Brand Benefit From Some Lifestyle Advertising?
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But be warned: If you’re considering the Lifestyle Advertising path, you’ll need to implement new media strategies and significant organizational changes. Specifically:
Listen to the Market. You will need to view your audience not as a collection of consumers—or a portfolio of demographic profiles—but rather as individual customers.
Change and Respond. To maximize and monetize Lifestyle Advertising potential, you’ll have to be more open, have real-time flexibility and enable informed risk-taking. You must organize around the ongoing conversations in which you participate.
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