Consumers ‘Green’ to Environmental Spending
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* 76 percent cited cost concerns as the motivation behind their green initiatives, while 67 percent said ethical obligation;
* 44 percent said green practices are a strategic initiative in their companies;
* 60 percent identified rising oil and transportation costs as the top cost-related reason to become more environmentally conscious, followed by packaging/material costs (54 percent), energy consumption costs at the store level (53 percent), energy consumption costs in the supply chain (42 percent) and unrealistic availability/price of alternative energy sources (29 percent);
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