Companies Turn to Social Media to Keep Employees Engaged
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The survey polled nearly 1,500 participants over a broad industry and geographic base. Here are some more findings of the survey:
- 47 percent of respondents said they use company blogs, ranking blogs as the most popular social media tool currently in use;
- 33 percent said they plan to use discussion boards in the future, ranking discussion boards as the highest for future planned use;
- 52 percent of respondents said their communication budgets have been reduced over the past 12 months;
- 35 percent said their communication staffs have been reduced over the past year;
- 46 percent said the economic downturn was the biggest reason for communication budget and staff cuts, followed by organizational mandates (42 percent);
- 62 percent of respondents said they regularly engage in employee listening activities, such as surveys and focus groups, while 30 percent said they rarely or never engage in these methods;
- 56 percent of top executives aren't using social media at this time;
- 46 percent of organizations aren't measuring social media’s effectiveness; and
- 59 percent of respondents believe their companies have well-established internal or employer brands.
For more information, go to www.iabc.com.
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