Catalogs by the Numbers
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* 20 million (2006 estimate) catalogs are mailed annually in the U.S.;
* profitability for the catalog industry generally averages 5 percent of total sales;
* catalogs account for nearly 10 percent of all mail volume for the USPS;
* postage is the largest cost item for most catalogers. For B-to-C catalogs, it ranges from 12 percent to 32 percent of total costs, with 17 percent the average. For B-to-B catalogs, it ranges from 4 percent to 12 percent of total costs, with an average of 7 percent;
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- Places:
- Arlington
- Arlington, VA.
- U.S.
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