Cataloger-Relevant Cherry-Pickin’s From eTail Conference

2. Handle Orders Consistently
Offer the same customer experience whether you’re handling 1,000 orders per hour on Thanksgiving Day or more than 13,000 orders per hour on Black Friday, as Staples.com did. Staples.com has experienced double-digit growth for its direct/catalog/online unit and increased visitor-to-buyer conversion rates by nearly 60 percent since redesigning its Web site a couple of years ago.