B-to-B Goes ‘Plug and Play’
Cataloger/manufacturer United Receptacle supports its distribution sales network by creating and producing ready-to-use catalog layouts.
United Receptacle At a Glance
Founded: 1919 in Brooklyn, N.Y., as United Metal Box Co.
Present headquarters: Pottsville, Pa. (since 1956)
# of employees: 129
Total # of catalogs mailed in 2005: 50,000
# of b-to-b distributors: 6,000
# of SKUs: 900 items, 10,000 varieties
Distribution centers: two
Printer: Payne Printing, Dallas, Pa.
Design: SK Advertising, Pottstown, Pa.
URL: www.unitedrecept.com
Alicia Orr Suman is a freelance writer specializing in direct and catalog marketing. Reach her at aorrsuman@aol.com.
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