Catalog Creative Breakthroughs (1,612 words)
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• getting customers' attention.
• standing out in the crowded mail box.
• getting readers inside the catalog.
• highlighting an offer that can't be refused.
• giving customers a quick read about what this catalog is selling and how unique the niche and brand are.
Lands' End, Foster & Smith, New Pig Corp. and Cushman's Fruit consistently develop unique covers.
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