By the Stats: Increase in DIY Home Improvement an Opportunity for Marketers

Other data revealed by the study:

* When planning a home improvement project, 71 percent of men 34 to 49 years old make the decision and do the work themselves, up from 64 percent in 2004.
* 51 percent of women 18 to 34 years old make the decision and do the work themselves, up from 40 percent in 2004.
* 60 percent of men and 39 percent of women over 50 make the decision and do the work themselves, up from 52 percent and 30 percent respectively in 2004.
* Among women ages 18 to 34, the most popular home improvement projects this year are installing new windows and doors (21 percent) remodeling a kitchen or bathroom (28 percent) and interior painting (55 percent).