Inventory Management: A Circle of One
What the Future Holds
Circular marketing's been profitable for us, and it holds promise for the entire industry. It's not a cookie-cutter solution, however, and will look different for each company that implements the model.
The reward of circular marketing is organic growth. Thankfully, the transparency inherent in the strategy makes communicating very simple. Not all channels will be happy, but they're all your customers and should know the role they play in each other's marketing plan. ROI
Bob Watson, Jr. is the director of sales at Annalee Dolls, Inc. (email@example.com), and Bob Watson, Sr. is Analee Dolls, Inc. chief operating officer (Watson@annalee.com).