The Editor’s Take
Act, React and Stand Up
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No Middle Ground
Shifting gears a bit, some multichannel marketers are full of crap themselves. Some aren’t honoring consumer requests to get off their snail-mail or e-mail lists. But an equal problem, as catalog consultant Sarah Fletcher pointed out to me last month, is that many mailers treat "do not mail" as an all-or-nothing proposition.
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- Peter Finch
- Sarah Fletcher
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