Show Us Your True Online Colors
The cost for a cataloger to implement these solutions can vary, but they start at about $2,000 per month, with overall costs based on image volume.
Many catalogers, business-to-business companies and online storefronts, such as Bloomingdales.com and Dermablend.com, already use either the Verifi or E-Color solutions. Many more are in the process of evaluating what solution is best for their specific needs.
Miriam O. Frawley is president of e-Diner Design & Marketing, an advertising company. She can be reached via e-mail at email@example.com; through the company Web site at www.e-dinerdesign.com; or by calling (845) 928-6075.
For More Info
The following companies can help catalogers improve their Web sites’ color quality:
• Verifi: www.verifi.net
• E-Color: www.ecolor.com
• Imation: www.imation.com
• Pantone: www.therightcolor.com or www.pantone.com
• International Color Consortium: www.color.org
• Apple: www.colorsync.com or www.apple.com
• www.vischeck.com: to check how your site looks to a color-blind person