A Look at a Few Major Catalog Markets

Web sites can also be easily adapted into Japanese. The key to a successful Japanese catalog or Web site is to make sure the copy is translated and adapted properly. A straight translation rarely sounds good, but a good copywriter can polish the text accordingly.

Japanese consumers are receptive to American goods and can be among a cataloger’s most loyal customers. They are also more deliberate shoppers than their American counterparts and tend to want detailed information about a product before making a purchase. To meet these demands, a successful cataloger should provide as much information in Japanese as it can.