Many retailers are also using Facebook Connect to make their e-commerce site more social. Why not do the reverse and integrate data from your e-commerce site into your Facebook storefront to drive recommendations?
3. Social promotion. Setting up a promotion schedule is just as important as picking out the items or deals you want to promote. Like any good plan, there should be achievable expectations and goals for the promotions. The first step is to make sure your price points are set at reasonable levels to achieve maximum goal potential.
Ultimately you're going to want to promote yourself and encourage your fans to promote you as well. Being able to offer an incentive to new fans is always a great way for them to share their good fortune with friends.
4. Build conversation into the shopping experience. One of the biggest untapped e-commerce opportunities created by Facebook is the ability to create conversations around your products. When users check out a business on Facebook, they expect to see wall posts so they can easily follow and join the conversation. Being able to see what people are saying about a particular product and engage in a dialogue makes the shopping experience more social, and it also gives retailers the ability to answer questions about products and actively engage in "selling" beyond just posting the product. Ensure your Facebook shop has the ability to have conversations around your products.
5. Merchandising. Making the decision to open a store on Facebook may be the easiest thing you do. Figuring out what you should sell is what may take some time. The easiest way is to look at who your fans are. Then decide from your current product catalog what the best items are to offer to your fans. You can change out items regularly to create a catalog for Facebook specials, or you may want to consider creating Facebook-exclusive packages with limited quantities or timing to create a sense of urgency. It’s important to have a dashboard feature that lets you easily add products or change quantities so you can merchandise your store easily and effectively.