5 Strategies to Drive Sales With Your Subscription E-Commerce Website
3. Give the gift. An often overlooked opportunity in the subscription e-commerce space is positioning your product as a "gift" option. As we enter the holiday season, this concept is even more relevant. People aren't always shopping for themselves exclusively, and paired with the often difficult process of finding one specific gift for someone they care about, a "subscription sample" relevant to that individual's interests could be a great alternative to a traditional gift. ConsciousBox has prominently drawn attention to its gift option without distracting from its core message by dropping in a call to action right below the navigation bar. Such callouts are particularly well-suited for testing methods such as A/B testing to determine if they actually drive additional sales.