5 Social Marketing Metrics Brands Should Measure
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Aaron Strout
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2. Brand awareness. Increasing awareness about your company should be your primary objective of social marketing. If your customers are getting to know you better, and are learning things about you that they'd never learn in an ad, commercial or product page on your website, then you're on the right track. Polls within your site are an easy, noninvasive way to get opinions.
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