4 Tips to Help B-to-B Marketers Capitalize on the American Recovery and Reinvestment Act
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John F. Hood
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Develop a state-by-state strategy using each state's fiscal condition, ARRA disbursement dates and amounts, and fiscal year end as key components of the plan. Refine sales and marketing messages to speak to the "mission" of your target institutions.
John F. Hood is president of MCH, a compiler of business-to-institution databases and mailing lists. He can be reached at johnh@mailings.com.
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John F. Hood
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