4 Tips for Driving Sales on Twitter

With Twitter slated to become a hub for mobile commerce in 2015, there's no question that users will continue to make tweet-inspired purchases for years to come. Brands can get ahead of the game by investing time today to analyze when, how and where their audiences are most likely to click the "Buy" button.

John Donnelly III is senior vice president of global sales and marketing at Crimson Hexagon, a provider of social media monitoring analysis services.