In-Store Retail Forecast: Heavy Mobile With a Chance of Beacons
While mobile conversion rates may be low, there's no doubt that the devices have a huge impact on in-store purchase decisions. Retailers can't ignore mobile in-store any longer. Here are the top mobile and retail tech trends to look for in 2015:
Last year, most retailers were trying to understand what a beacon is, how it works and how they could use it. In 2015, you'll find retailers move past learning and proof-of-concept projects to actually piloting and deploying beacons.