About
The Women in Retail and Total Retail Virtual Exchange features live interviews with leading CEOs on a variety of mission-critical industry topics that are valuable during the current retail climate.
As a Virtual Exchange Sponsor, your sponsorship includes:
- Pre-recorded video interview hosted by Editorial team with a sponsor partner and client (if possible, airs on Live Date)
- Co-branded promotions (via email, e-letters, organic, social, etc.) and the event page;
- 300×250 Online companion ad on the event page;
- 2 (max) text links to supporting sponsor partner content, chosen by the advertiser (optional but strongly encouraged)
- Includes all leads from all channel promotions
- Post Event: Additional leads (delivered weekly) for 6 months
See an example HERE.
Deliverables
We will need the required information and assets listed below by Monday, July 22nd.
- Logo UPLOAD (EPS file AND a 800px width .jpg, .png, or .gif)
Please submit via email to emacmullen@napco.com the following information:
- Company Name and Website
- Companion Banner
- Creative (300×250 and/or 320×50)
- Click URL
- Text Links (optional, up to 2)
- Display text
- Click URL
Click HERE for more information on the resources including specs for each.
Pre-Recorded Video Interview
Pre-recorded video interviews are hosted by a member of the Total Retail and Women in Retail Editorial team with a sponsor partner and client, if possible. The interview will air during the live event.
These interviews are meant to be short, conversational chats and can feature slides (not required). The maximum length of the final interview video is 10 minutes. Sponsors must submit 3-5 interview questions ahead of the recording time, or the Editorial team can compose.
Checkout our recommendations for presentation best practices as well as sample interview questions HERE.
Please email Kristina Stidham at kstidham@napco.com to schedule your video interview recording. The recording will take no more than 30 minutes.
INTERVIEW FORMAT EXAMPLES
- Option A
- Sponsor Partner only
- Example interview: https://vimeo.com/480090180
- Option B
- Sponsor Partner + Retailer Client (Recommended!)
- Example interview: https://vimeo.com/480054779
EXAMPLES OF ADDITIONAL CONTENT OPPORTUNITIES FOR YOUR VIDEO
Landing Page: https://events.bluecore.com/totalretail
Article: https://www.podium.com/article/multi-channel-retailing/
Marketing Materials
We’ve gathered marketing resources and materials for you to promote your participation in the Virtual Exchange. Please feel free to use the ads below as you wish!
