A Look at How to Drive Shopper Engagement Via Digital Technology
November 18, 2016 at 12:21 pm

It's official: Digital technology has permanently altered the retail landscape. To examine why and how, Synchrony Financial took a deep dive into this reality with its current report, "Driving Shopper Engagement Through Digital Technology," which includes data from the 2016 Synchrony Financial Digital Study. The study, which gathered insights on mobile adoption and digital usage,…

5 Stories That Generated the Most Discussion in 2015
January 6, 2016 at 9:49 am

What follows is a list of the Total Retail content in 2015 that generated the most reader comments. You’ll see that our readers are highly engaged when it comes to content on shipping rates — who isn’t when it has such an impact on your bottom line — social media marketing, payment options and cooperative…

Still On the Fence About Beacons? Read This.
October 20, 2014

If you’re a skeptic like me, all of the talk of beacons in retail stores sounds a little too pie-in-the-sky. Beacons, as you probably know by now, are devices that communicate with shoppers’ smartphones in the hopes of improving their in-store shopping experiences. When placed in-store, beacons use Bluetooth technology to detect nearby smartphones and send them ads, coupons or supplementary product information.

Why Sharper Image Embedded a ‘Buy Now’ Mobile Capability Into its Catalog
November 12, 2013

In an effort to make it simpler for consumers to simultaneously browse its print catalog and research and buy from their mobile devices, Sharper Image embedded a “Buy  Now” capability into its holiday preview catalog. The catalog is chock-full of electronic, recreation, fitness and travel products, and was sent to 4 million households and businesses on Nov. 4.

Why Modnique Launched a Responsive Design Website … And Why it Works
November 5, 2013

Global online retailer Modnique launched a responsive web design (RWD) version of its website this past September in an effort to optimize the experience of visitors using screen sizes as small as the iPhone and as large as 36-inch monitors. Here's a look at the brand's experience with RWD. 

20-Plus Things to Watch in Retail, Part 1
August 29, 2013

I came across an interesting report last week from marketing communications firm JWT called Retail Rebooted. The report focuses on key trends taking place within the retail industry today. I was most interested in the report’s "20-Plus Things to Watch in Retail" section, which offers a relatively quick rundown of developments in retail, from innovative business models to shifting consumer behaviors to the latest technology launches. In today’s blog post (part one of a two-part series), I’ll recap 10 of these 20-plus things, such as 3-D printing, alternative brand currencies, and click-and-collect shopping.

Mobile Projected to Drive Retail Revenue This Holiday Season
August 6, 2013

It looks like mobile will be the biggest Christmas present retailers will get this holiday season, according to recently relased survey findings from personalized customer experience solutions provider Baynote and e-commerce consulting firm the e-tailing group. One in three retailers forecast that mobile will drive more than 10 percent of their total holiday revenue this year.

Make it Boring: The Psychology of the Mobile Product Page
July 23, 2013

It's not for a tablet. That's what you should be thinking about when you're designing your tiny little product page, with its tiny real estate to work with on the tiny screen. "Tiny" is relevant here because you have an important internal decision to make, one that many other companies are dealing with right now with budgets, short-term tactical implementation and long-term strategy. Should you have different product pages for smartphones and tablets?