The printed catalog is the main driver of traffic to the web. However, with all of the other touchpoints available to consumers today, how do we really know the impact of catalog mailings on web sales? And why do we give so much credit to the print catalog? There are a few reasons why:
Having had a couple of days to regroup and recover from last week's Internet Retailer Conference & Exhibition (IRCE) in Chicago, I wanted to take the opportunity this space provides me to offer my thoughts on the event. So, in no particular order, here they are:
Now that a full week has gone by since the National Retail Federation's Big Show in New York City, I've finally caught up and found the time to put together a post on what I took away from the show. Here are my thoughts (in no particular order):
All of us that are either in or cover the retail industry for a living have undoubtedly heard the sentiment, "You must adapt your business to meet the needs of today's changing consumers." While I agree with this statement for the most part — consumers today have access to more information on your products and more avenues to buy those products than ever before — the last two words I take issue with: changing consumers. Are we really?
The National Retail Federation's Annual Convention & Expo (aka Retail's BIG Show) in New York City wrapped up this past Wednesday. Here are some random conclusions I've drawn after roaming the cavernous Jacob Javits Convention Center for three days covering the event:
Greetings from sunny San Diego, where I'm covering the Online Marketing Summit (OMS) for sister publication eM+C. I know, San Diego in February, tough gig.