9 Immutable Laws of Social Media Marketing
Note from Jim: Every once in a while I write something that resonates with people. Last week I wrote an article for eM+C Weekly — the e-newsletter of All About ROI's sister publication, eM+C — titled "9 Immutable Laws of Social Media Marketing." I've received a lot of feedback on it, so I asked my editor if I can break tradition and publish it here, too. I feel I've broken down social media expectations pretty well, but you decide. Please add your comments below.
"What can I expect from social media?"
“What kind of return on investment will I get?”
“I tried social media and got no customers!”
These are the kinds of questions and responses I hear daily in my conversations about social media. Often I tell folks to set and manage expectations correctly. From these conversations I've come up with a set of nine laws of social media to provide all marketers with proper expectations.
1. Brand + time = revenue. The more time consumers spend with your brand and products, the more likely they are to buy. Engaging customers or prospects in social media channels increases brand/time.
2. Brand + channels = revenue. The more channels in which consumers interact with your brand, the more likely they'll buy. Offering multiple engagement channels allows for consumer self-selection of preferred channels. Being in the right social media channels based on your market increases channel interaction.
3. Brand + time + channels = advocates. Consumers spending time in multiple channels breeds customers more likely to become brand advocates and influencers. This is the new multichannel marketing model for the 21st century. Social media creates brand advocates and turns peers into your best salespeople.
4. Exponential search factor. Social media increases your search engine rankings and, when combined with your website, drives additional traffic via organic search.